At the boards’ strategic planning meeting Thursday, March 16, 2006, KRFC’s new mission, vision, and values statements became official.
The board and staff gathered input from 250+ people with focus groups, surveys, advisory committees,
and public meetings to craft these new documents. Station management sought to change the old mission
statement for several reasons:
- The old mission statement was too long to use effectively in spreading the KRFC message.
A good mission statement should be short enough to memorize and recite.
- The old mission statement was written by 8 people with no public input before KRFC went on the air.
The new mission is the result of a much more thorough and inclusive process.
- No vision or value statements existed before now.
But in fact, much of the old mission statement tried to convey values.
These were used as the foundation of the new values statement.
The mission statement was adopted by a unanimous vote of the board of directors last February.
A waiting period followed in which the membership could halt the immediate adoption of the statements
by petition. March 16 marked the end of the petition period; no valid petition was presented.
The statements read as follows:
KRFC makes great radio that is local, noncommercial, and volunteer powered.
KRFC will be recognized as a respected voice of the community, creating a sense of place through excellent radio programming.
Our primary value is community — the feeling that we all belong and matter to one another. We serve our community. We create a sense of community.
We emphasize local affairs, events and people and make a special effort to include people and views typically lacking in the mainstream media.
We are accountable for our actions. We treat others with tolerance and respect. We go out of our way to be inclusive and to welcome participation.
We strive for excellence in our programming, in our technical product and within our organization.
OPEN COMMUNICATION AND DECISION MAKING
We communicate and make decisions based on clear, open processes, the inclusion of many voices, and consensus building when possible.
ENTERTAINMENT AND EDUCATION
Our programming is a source of vital information and cultural enrichment.
FREEDOM AND CREATIVITY
We promote these attributes in our programming and among our staff and volunteers.
We are noncommercial. We are a forum for the varied viewpoints of our volunteers, staff and the broader community.
We honor and are driven by the passion, energy and creativity of all of our volunteers.