Sponsorship / Underwriting

Imagine your business having a highly effective, targeted message reaching the educated and affluent audience of KRFC.  Because our underwriters support KRFC programming, our listeners hold them in very high regard.

Check out our current Underwriting Packet

The Benefits of Underwriting:

- A Loyal and Educated Audience

KRFC listeners are a loyal audience that will appreciate your support of community public radio. In fact, 80% of public radio listeners say their opinion of a company is more positive after they discover that the company supports public radio.

Your underwriting announcement will link your business or organization to the high-quality image of commercial-free radio and the dedicated listeners of KRFC will take notice.  Public radio station listeners are well educated, affluent and successful.  Our listeners are your choice consumers, influential and active in their communities.

- Clear and Credible Message

On KRFC, we run a maximum of six spots per hour, insuring that your message will stand out. Underwriting announcements are scripted in a way that is clear, concise, sophisticated and pleasing to the ears of the listener.

Your announcement will be gimmick-free and read in a factual manner that will lend credibility to your message.

- Support the Community

KRFC enhances the quality of life in Northern Colorado by presenting community-focused programming.

Many radio stations air programming produced hundreds of miles from our community.  KRFC presents local voices and a commitment to our community.  Corporate and small business support of KRFC is an easy, cost effective way to demonstrate good corporate citizenship and identifies your business as supporting the community. 85% of public radio listeners think businesses that support public radio do so because they want to make a charitable contribution in the public interest.

Click here for our Underwriting Packet and current rates

Underwriting Guidelines:

Underwriting announcements are tax-deductible and intended to inform and educate listeners about your business.

Your announcement will be scripted in a way that is clear, concise, sophisticated and pleasing to the ears of the listener.

Successful Underwriting Announcements may contain the following information:

  • Name of your business or organization.
  • Contact information.
  • Description of goods or services.  Value-neutral descriptions create credibility with the listener.
  • Business profiles such as mission statement or future vision that offer a personalized view of your business for listeners.
  • Event announcement such as business anniversary or employee of the month.

Underwriting announcements must conform to FCC guidelines for public radio stations and are considered an acknowledgement of your donation to KRFC.  According to the FCC, announcements should not contain calls to action, references to price or superlatives.

Announcements are 15 seconds in length, or twenty-four words after the preamble and name of the business.  The KRFC staff is happy to collaborate in writing the copy for your announcement and we never charge for production.

Here are examples of underwriting announcements:

“This hour’s programming on KRFC is supported by Perfect Circle Cyclery, Northern Colorado’s mobile bike shop offering bicycles and bicycle services in the Fort Collins, Loveland and Windsor areas. Information available at Perfect Circle Cyclery DOT com.”

“Programming on KRFC is supported by New Belgium Brewing, home of Fat Tire Amber Ale.  New Belgium – wind-powered beers brewed in an environmentally friendly fashion.  On the web at New Belgium DOT com.”

Customized Placement:  We will help you choose the best placement of your underwriting announcements based on the audience that you would like to reach. The KRFC schedule offers a wide variety of placement opportunities: bookend a specific show, special event programming (for your run, etc.).

How To Get KRFC To Sponsor Your Event

KRFC is your community radio station. We are here to serve the listener and the community.  If your organization is having an event, concert or performance and would like KRFC to sponsor it, please contact Danielle Hastings, at danielle@krfcfm.org.

What does a KRFC Sponsorship entail?

KRFC will provide on air announcements, social media announcements and placement in our monthly e-newsletter and website.

What KRFC asks for in return of sponsoring?

KRFC asks that our logo be represented on promotional material for the event, have KRFC representation at the event with “outreach” materials and volunteers, and be able to hold ticket giveaways for our listeners.

Since we know not all organizations are the same, we will be glad to work with you in creating the best sponsorship agreement.

Charter Members

We would like to thank all of our Charter Members. Before we even started broadcasting, this group of visionary community members came forward with their support for our community radio station. Thank you!